Get Started with Clean Beauty for The Whole Family

woman putting on makeup

My clean beauty journey started after years of allergies and eczema– no matter what makeup, skin care or cleaning product I used, I had treatment-resistant eczema. A friend from Seattle introduced me to the idea of clean beauty and low-tox products in 2019, and our household has never looked back. 

Whether you’re environmentally conscious, curious about the ingredients in your household or have extremely sensitive skin like I do, there’s a clean beauty product for everyone– including the littlest members of your family. In this guide, I’ll help you get started choosing low-toxic products for everyone in your household. 

What is clean beauty?

Clean beauty is a phrase that’s thrown around a lot in stores, but what exactly does it include? Clean beauty means that the ingredients in the products are ones that have been studied and haven’t been found to be dangerous.

The Environmental Work Group’s database is a great starting point to find out if a product, ingredient, or brand is right for you. 

How do I find clean beauty products?

No need to shop in specialty stores! Many local stores, including Whole Foods, Natural Grocers, Sprouts and Target have clean beauty products. 

When in doubt I use the Environmental Working Group (EWG) and Think Dirty apps to scan barcodes in stores, both of which will pull up a list of ingredients for you to assess. 

Are there clean beauty products for children?

Yes! Two of my favorite brands for my baby include Burt’s Bees, Seventh Generation, Babyganics, and Earth Mama. As mentioned, many of these brands are available in stores such as Target and Whole Foods and several are on Amazon as well. 

There are also low-tox play makeup brands including Petite N’Pretty and Klee Naturals, both available online for delivery to your house. 

You can spruce up your bathtime routine with great clean beauty soaps such the Honest Co’s Comfort Bubble Bath

Are there local resources and stores for clean beauty?

Yes! Kansas City is lucky to have several local businesses that carry low-tox and clean beauty products. I personally like shopping local at small businesses including Hand and Land in Midtown and SOAP Refill Station in Waldo. Both businesses carry an array of personal care and home products to fit any budget, with sustainable packaging. In our house, we choose to shop at these two stores and bring reusable containers to reduce our plastic use. 

For haircuts and haircare for the full family, Kansas City also has low-tox hair salons including The Organic Salon in West Plaza and Elevate Organic Salon + Spa in Overland Park. 

Teresa Maly
Teresa is a transplant originally from Iowa and spent her twenties bouncing around the Midwest. She is expecting her first child in Summer 2022 after infertility, pregnancy loss, and IVF. Professionally, Teresa works in healthcare marketing at an advertising agency. When not at her laptop, you can find her enjoying the outdoors, putting her cats in tiny hats against their will, and beauty & fashion.